VOLUME - 6, ISSUE – 2, JULY.TO DEC,2020 ISSN NO. : 2455-4642 (ONLINE)
IDEES –International Multidisciplinary Research Journal
(Peer Reviewed)
Research Paper
on
Present Scenario of E-Retail in India
By
Prof. S.G. Memoria
Associate Professor
Smt.S.C.P.F.Commerce College Dabhoi
Contact: 9825151784
And
Dr .Dilipsinh R. Thakor
Assistant professor
Smt.S.C.P.F.Commerce College Dabhoi
dilipsinh.thakor@gmail,com
Contact: 9426772351
Abstract
India one of the business models which lack several aspects of sustainability is e-Retail or the
electronic retail. This paper outlines the analyses the present scenario of Indian e-retail
business the need of sustainable business and also determines important parameters for
sustainability of business. The main agenda for most of the Indian e-retailers has been
customer acquisition. Spending big bucks on marketing, and brand building is something
which is seen round the clock all days a year. The aggressiveness of the e-retailers definitely
makes sense in the Indian economy given the fact that the penetration of e-retail in overall
retailing market in India is still in its infancy. The companies in India are following a similar
paradigm which was fooled by the global players like eBay Inc. and Amazon Inc. in the
United States. Also, private equity players and venture capitalists are supporting the e-
retailers by making massive investments which are purely based on base line assumption of
promising future returns the business the investors would make. However, on the contrary, if
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