VOLUME - 6, ISSUE – 2 , JULY.TO DEC ,2020 ISSN NO. : 2455-4642 (ONLINE)
IDEES –International Multidisciplinary Research Journal
(Peer Reviewed)
A Research Paper
on
THE IMPACT OF SOCIAL MEDIA MARKETING IN CURRENT ERA
By
Dr. Nilay Panchal
B.V. Patel Institute of Commerce,
Uka Tarsadia University
Email: [email protected]
and
Mr.Pratik Desai, N.
D.R. Patel & R.B. Patel Commerce College,
Bharthana, Vesu, Surat.
Email : [email protected]
Abstract :
Social media marketing is a form of internet marketing that involves creating and sharing
content on social media networks in order to achieve your marketing and branding goals. In
present era more and more people finding products and services details through internet. The
main objective of the research to find the impact of social media marketing tools on
marketing. The research reveals that social media marketing tools like Facebook are
Instagram impact more on consumer buying decision.
Keywords: Social media marketing, Internet, buying Decision, Consumer, Social network
Introduction
Social media promoting is that the promoting of merchandise or services exploitation digital
technologies, in the main on the net, however additionally as well as mobile phones, show
advertising, and the other digital medium. Social media prompting’s has modified the means
brands and businesses use technology for marketing. As digital platforms square measure
progressively incorporated into promoting plans and way of life, and as individuals use
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