VOLUME - 6, ISSUE – 2 , JULY.TO DEC ,2020 ISSN NO. : 2455-4642 (ONLINE)
IDEES –International Multidisciplinary Research Journal
(Peer Reviewed)
A Research Paper
On
A Study on Consumer Awareness towards Digital Payment System in
Surat City
by
Mr. Manish H.Tailor
(Research Scholar)
M.Com. M.L.I.Sc., NET (Commerce &Lib.Sci)
and
Dr. Mukesh R. Goyani
(Supervising Teacher)
Ph.D, M.Phil, M.Com, M.Ed.,GSET
I/c.Principal, R.V. Patel College of Commerce, Amroli- Surat
ABSTRACT:
India is moving on the trail of a serious digital revolution. Digitalization of the payment
mechanism are going to be considered as milestone within the era of cashless future
economy. Adoption of cashless transaction has been significantly pushed by Prime Minister
Mr. Narendra Modi as a part of state reforms after demonetization of high value currency.
The study is conducted in Surat City. It's Major City of Gujarat with higher literacy rate. The
aim of this study is to awareness level of consumer towards digital payment systems or
mode. A Sample size is 189 selected using the convenience sampling. Structured
questionnaires are used for collecting data. The responses from the respondents were
analyzed using the Chi Sqare Test and simple percentage analysis etc,. The end in this study
indicate that the majority of all the respondents wasn't conscious of all the modes of digital
payments. Government should make their consumer aware of and educate them regarding
different digital payment modes and will organize seminars and conference to educate them.
The study gives emphasis to the proportion of awareness on maximum utilization of
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