VOLUME - 6, ISSUE – 2, JULY.TO DEC,2020 ISSN NO. : 2455-4642 (ONLINE)
IDEES –International Multidisciplinary Research Journal
(Peer Reviewed)
Research Paper
on
A Review Study on Customer Awareness and Perception Towards
Insurance In India - A Road Ahead for Pradhan Mantri Jeevan Jyoti
BeemaYojna for Financial Inclusion
By
Mr. Harish Patel
Assistant Professor, Shri J. D. Gabani Commerce & SAS College of Management,
Affiliated to Veer Narmad South Gujarat University, Surat
Email: [email protected], Mob.no: 9099107288
and
Prof. (Dr.) Vinod B. Patel
Professor & Dean, Faculty of Management Studies, Department of Business & Industrial
Management,VeerNarmad South Gujarat University, Surat
and
Dr. Baxis Patel
Assistant Professor,
Department of Commerce and Business Management, The Maharaja Sayajirao University of
Baroda, vadodara
Abstract:
Increasing rural income and improving infrastructure are expected to drive the growth of the
Policies towards financial inclusion have received global attention including in the developed
financial markets. There has always been concern about the excluded people who are out of
the formal banking/financial system. Indian life insurance market. Factors such as better
management of claims and regulatory trends, coupled with increasing income and the
working-class population of the country are expected to drive the growth of the market. The
study is indicated briefly to analyse the PMJJBY its impact to all the stakeholders and its
competitiveness in the insurance Industry. Government of India is also highly concerned
about the need of Insurance in current scenario and Launched Pradhan Mantri Jeevan Jyoti
Bima Yojana for the benefit of general public. PMJJBY is a non-linked, non-participating,
1395