VOLUME - 6, ISSUE – 2 , JULY.TO DEC ,2020 ISSN NO. : 2455-4642 (ONLINE)
IDEES –International Multidisciplinary Research Journal
(Peer Reviewed)
A Research Paper
on
Consumer Environmental Behaviour, Consumer Buying Behaviour and
Environmental Belief: A Study with Special Reference to Gujarat, India
By
Dr. Yashvi M. Naik
D.R.Patel & R.B.Patel Commerce College and B.C.Patel BBA College
Dr. Ashish K. Desai
D.R.Patel & R.B.Patel Commerce College and B.C.Patel BBA College
Abstract
Green marketing is the latest and mainstream pattern advertises which encouraged for the
earth benevolent in individual, creature and planet. To know the consumers’ buying
behaviour, the data has been collected from Surat city. It has been analyzed by applying
mean score and correlation. From the analysis, it has been concluded that there is a gap
between a gap between consumer environmental behaviour (CEB), environmental belief
(EB) as well as consumer buying behaviour (CBB).
Key Words: Green Marketing, Behaviour, India
1. Introduction
A dangerous atmospheric devotion, carbon credits, ozone consumption, natural risks,
condition sway evaluation have all become regular wording in the 21st century and it means
that earth cognizant society. Society turns out to be progressively worried about common
habitat when sick impacts of natural debasement are experienced by the general public.
One reason for this corruption is issues that emerge out of large scale manufacturing, mass
utilization and mass promoting of naturally flippant items. Thus business houses have started
to adjust their conduct trying to address these sorts of 'new' worries of the general public.
Ordinary showcasing includes selling items and administrations that fulfill buyer needs at
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