EDWIN SOCRATES LARA
[email protected] linkedin.com/in/edwinsocrateslara www.edwinsocrates.com
PROFESSIONAL SUMMARY
Highly accomplished Senior Product Designer with 10+ years of experience specialising in AI-driven
user experiences, conversational design, and agentic work&ows. Adept at translating complex
business goals into intuitive, elegant, and high-impact user experiences driving digital innovation
across workforce development, e-commerce and (ntech. Deep expertise in user-centered design,
developing robust design systems, and crafting scalable product strategies.
SKILLS & METHODOLOGIES
Figma, Aura Build, Claude Code, Lovable, Open AI API, v0, GitHub, Shadcn, Maze, UserTesting,
ProtoPie, Marvel App, Lottie Lab, Magic Animator, Jitter, Miro, Design Thinking, Information
Architecture, Design Systems, User Research, Prototyping, A/B Testing, Accessibility, Agile/Scrum,
Product Strategy, UX Strategy
EXPERIENCE
FutureFit AI Toronto, Ontario
Lead Product Designer (Contract) Oct 2025 – Present
Building an AI-powered workforce development platform that helps businesses and
governments guide unemployed and underemployed people toward meaningful
opportunities.
Building data driven user-testing and research practices to deeply understand B2G, B2B,
and B2C users.
Designing chat driven UX and agentic AI experiences that enhance workforce
development.
Creating an AI-compatible design system using design tokens and Shadcn, for use in AI
development tools, such as V0, Lovable, and Claude Code.
Complex NTWRK Toronto, Ontario
Lead Product Designer Apr 2022 – Oct 2025
Spearheaded the design and launch of the "Auctions" feature, directly contributing to
63% of company revenue and achieving 23% quarterly growth, a 172% increase in chat
messages per show, and 5-minute increase in average show watch time.
Designed and iterated the Seller Dashboard, a critical product management and order
ful(llment tool utilized by 400+ sellers to process 106,000+ orders, generating over $10.5
million in total revenue.
Led the end-to-end design integration during acquisition of Complex, merging e-
commerce and media into a uni(ed platform.
Super.com Toronto, Ontario
Senior Product Designer Nov 2021 – Apr 2022