BRIDGEWATER-RAYNHAM REGIONAL SCHOOL DISTRICT
IJNDD:
Website and Social Media Policy
1. Introduction
This document formalizes the policy for the professional and personal use of websites and social
media by Bridgewater-Raynham Regional School District’s (BRRSD) employees in a
responsible manner. All users, including students, teachers, staff, administrators, and
organizations are covered by this policy and are expected to be familiar with its provisions.
For purposes of this policy, "Official Social Media" is understood to be content created by
individuals or groups representing Bridgewater-Raynham Regional School District, using
accessible, expandable, and upgradable publishing technologies, through and on the Internet.
Examples of Official Social Media include but are not limited to, district, school, club, team, or
class websites, Facebook, Twitter, Instagram, Google+, blogs, YouTube videos/channels,
LinkedIn, Snapchat, NextDoor, and Flickr.
For the purposes of this policy, “Personal Social Media" is understood to be content created by
individuals for non-work related activities (e.g., a staff member establishing a Facebook page or
a Twitter account for his or her own personal use). District employees should not use personal
social media sites to communicate with students.
For purposes of this policy, "Content" includes comment, information, articles, pictures, videos,
or any other form of communicative content posted on official or personal social media sites.
2. User Responsibilities for Official BRRSD Websites and Social Media
Official BRRSD Social Media sites will be used solely for communicating information about the
Schools, including projects, events, and services. Examples include announcements; newsletters;
emergency notifications; Parent-Teacher Organization (PTO), sporting, fundraising, or club
events and activities; or meetings. School employees and representatives with website access
through organizations such as PTO or Special Education Parents Advisory Council (SEPAC)
may not engage in private messaging over official social media accounts. Official Social Media
cannot be used to post political information or viewpoints; religious information or viewpoints;
commercial information; information pertaining to an employee's or school representative's
personal activities, matters, or interests; information which consists of content which is sexual,
pornographic, or adult in character; or information which advocates or promotes the use of drugs,
alcohol, or tobacco.